About the Market

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About the Market

You can find us in Seattle's Pike Place Market, an historic, open air market located in the heart of Seattle, Washington. People come from all over the world to see our world famous crew of fishmongers throwing fish and having fun with customers. They also come to buy some of the best seafood available anywhere in the world and have it shipped home.

John Yokoyama purchased Pike Place Fish in 1965. At that time, John was one of several employees of the quiet, unassuming little fish stand. After numerous unsuccessful attempts to sell the business, John's employer offered him the opportunity to purchase Pike Place Fish. As a young man of 25, John was at first hesitant to buy the business. The monthly payments on his new 1965 Buick Riviera, however, were taking much of his $150.00 weekly pay. He decided he could do better on an owner's salary. John purchased Pike Place Fish to help make his car payments - amazing how things turned out!