We Care About Sustainable Seafood

Something from Our Store

  • Pike Place Fish Market Cookbook and Seafood Recipes

    In the Kitchen with the Pike Place Fish Guys

    In the Kitchen with the Pike Place Fish Guys is the seafood cookbook that will bring a fresh feast of environmentally friendly, chef-quality meals to every home cook.

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  • When Fish Fly

    We Care About Sustainable Seafood

    Our owner, John Yokoyama, explains in his own words just how he transformed his business into a workplace that is renowned worldwide in this inspiring and highly motivational book.

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We Care About Sustainable Seafood

We’ve teamed up with the Monterey Bay Aquarium Seafood Watch program to help consumers and businesses make choices for healthy oceans. All of our seafood is 100% sustainable.

Seafood Watch raises consumer awareness through our pocket guides, website, mobile applications and outreach efforts. We encourage restaurants, distributors and seafood purveyors to purchase from sustainable sources.

Seafood Watch recommendations are science-based, peer reviewed, and use ecosystem-based criteria. Since 1999, we've distributed tens of millions of pocket guides, our iPhone application and Android application have been downloaded more than 240,000 times, and we have close to 200 partners across North America, including the two largest food service companies in the U.S.