More About How We Became Famous

Originally we wondered, ‘How are we going to become world famous? We don’t have any money to advertise!’ Jim told us we didn’t have to know how to become world famous. He told us that when you’re generating a powerful vision, the future just unfolds. He told us not to believe in it. We just had to be it. He pointed out that there’s a big difference between a belief about something and the actual thing itself. Muhammad Ali didn’t say, ‘I believe I am the greatest.’ He said, ‘I am the greatest.’ He was declaring himself. It’s the difference between believing in the idea of being great, versus being your commitment to being great right now. Jim said, ‘Your commitment to being world famous will naturally give you what to do.’ So, as individuals, each of us choose to aligned ourselves with the commitment and declared, ‘I Am World Famous Pike Place Fish.’ Jim was right. Once we declared our commitment, things really started happening.

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